Digital House Hunt - Video Marketing for Real Estate
10 Real Estate Video Ideas
Produce a professional looking short movie of a luxury property
Parody a popular song or commercial
Record a prank that shows your company’s light side, but also displays its knowledge of a property or an area
Use an animated video to explain the history of a property or area
Get a video testimonial from a celebrity client
Start a web video series about your job (eg. “A Day in the Life of a Realtor”)
Make a montage of some of the most hideous properties you’ve ever been asked to list
Re-enact funny or memorable situations you’ve experienced as a Realtor
Provide a useful tour of a neighbourhood that other websites would want (like travel sites, other Realtors, visitor centres , etc)
Create a provocative commercial that entices your clientele of young professionals to want to see a property or use your services
What Makes a Real Estate Video Go Viral?
Funny. One of the easiest ways to get a video to go viral is to make it funny. The tricky part though is figuring out what funny is to your target audience.
Creative. The best way to tell if you have something creative is when someone else sees it and says “Ah, I wish I thought of that!” Creativity is respected in just about every social circle.
Short. If you go through some of the most viral videos on YouTube you will notice that most of them are less than 5 minutes long.
Provocative. And even though the real estate industry tries to maintain a conservative persona, the fact is that sex is used to sell real estate all the time – because it works.
Memorable. You know you’re video has gone viral when people start referring to it by name. Memorable music video has already become one of the most viral videos of all time.
Tips to Help Your Video Go Viral
Craft your video around your target audience by using the proper language, content and humour
Give it a descriptive, but memorable title – just as you would for a blog post you’d want people to share
Keep your company branding and logos to just subtle references
Don’t use annoying annotations, ads or captions
Use a celebrity (actor, athlete, musician) in your video if possible
Optimize it for increased organic search value to drive even more traffic to it
Use social media channels like Facebook, Twitter, Google+, Pinterest and LinkedIn to get your video in front of people
20 ways Blore Productions can Help
360 degree virtual tour
Blog Post Recap Videos
Home Buyer/Seller Advice Videos
Special Offer Videos
Local Business Review Videos
“About Me”/Explainer Videos
Case Study/Review Videos
Brand Promotional Videos
Client Process/Update Videos
Housing Market Update Videos
Team/Office Culture Videos